The slow drive concept is based on the feelings and emotions you experience with a wood steering wheel in your hands while driving along roads full of charm with no hurry at all. The sensations that only a roadster car can convey combined with the reliability of a newly manufactured vehicle.


Very often people do not understand what a Morgan car is. They don’t realize it is a new car. When we park in the street, people come and say: “A beautiful car… What year is it?” And we answer: ''2012”. They ask again: “Is it a replica?”. “No, it’s a Morgan”, we reply.


Morgan is different, unique, exclusive and certainly timeless.

This concept is based on the feelings and emotions you experience with a wood steering wheel in your hands while driving along roads full of charm with no hurry at all. The sensations that only a roadster car can convey combined with the reliability of a newly manufactured vehicle.

Morgan doesn’t need an introduction to fans of motorsports and classic cars. For those who don’t know, let’s say that Morgan is the last remaining family-run car company in the UK.


This small company in Malvern Link (Worcestershire, UK) celebrated its centenary in 2009. Its most striking feature is the design of its models maintaining the line of the 1930’s, while its performance belongs to 21st century.


In particular our models, Morgan 4/4, first appeared in 1936 and are still produced with minimal changes from the original model.
The engines belong the latest generation and are supplied by Ford for the “classic” models and by BMW for the “Aero” models.

All Morgan cars are assembled by hand.

The Morgan 4/4 Sport is the car with the smallest environmental impact amongst all the convertible/roadster currently manufactured. It is on third place behind the Smart Fortwo 61hp and Toyota Prius Hybrid in general comparison.

 

Although it is known that a Morgan lasts a lifetime, its low weight (780 kg) and the materials used to manufacture it (ash wood, leather, aluminium...) make it virtually 100% recyclable.

Every year 650 units are produced and distributed worldwide. The waiting time if you order a new Morgan these days is approximately 1 to 2 years.


These fascinating features make it a reliable modern car adding  the excitements of driving a classic roadster: the roar of the engine, the wooden steering wheel vibration, the smells and sounds of the landscape, the wind in your hair, enjoying every curve…


Rediscover driving as a pure pleasure!

Why Morgan?

Morgan and the slow drive concept


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